Cookie Policy
Last Updated: January 1, 2025
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.
2. How We Use Cookies
Horseshoe365 uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and for marketing purposes. We use cookies to:
- Remember your preferences and settings
- Understand how you use our website
- Improve our website's functionality and performance
- Provide personalized content and advertisements
- Measure the effectiveness of our marketing campaigns
- Ensure website security and prevent fraud
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, access to secure areas, and age verification. The website cannot function properly without these cookies.
- Session Management: Keep you logged in during your visit
- Security: Protect against cross-site request forgery
- Age Verification: Remember that you've confirmed your age
- Load Balancing: Distribute traffic across our servers
3.2 Performance Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and if users get error messages. This helps us improve our website's performance.
- Google Analytics: Track website usage and performance
- Page Load Times: Monitor website speed and optimization
- Error Tracking: Identify and fix technical issues
- User Journey: Understand how users navigate our site
3.3 Functionality Cookies
These cookies allow the website to remember choices you make and provide enhanced, more personal features.
- Language Preferences: Remember your preferred language
- Theme Settings: Remember your display preferences
- Form Data: Remember information you've entered in forms
- Accessibility: Remember accessibility settings
3.4 Marketing Cookies
These cookies are used to track visitors across websites to display relevant advertisements and measure the effectiveness of marketing campaigns.
- Affiliate Tracking: Track referrals from affiliate partners
- Advertising: Display relevant ads based on your interests
- Social Media: Enable sharing on social platforms
- Retargeting: Show relevant ads on other websites
4. Third-Party Cookies
We may allow third-party companies to place cookies on our website for various purposes:
4.1 Analytics Providers
- Google Analytics: Website traffic analysis
- Google Tag Manager: Tag and tracking management
4.2 Advertising Partners
- Google Ads: Display targeted advertisements
- Facebook Pixel: Track conversions and optimize ads
- Affiliate Networks: Track referrals and commissions
4.3 Social Media Platforms
- Facebook: Social sharing and login functionality
- Twitter: Social sharing features
- LinkedIn: Professional networking features
5. Cookie Duration
Cookies can be either session cookies or persistent cookies:
5.1 Session Cookies
These are temporary cookies that are deleted when you close your browser. They help us:
- Maintain your session while browsing
- Remember items in your shopping cart
- Ensure security during your visit
5.2 Persistent Cookies
These cookies remain on your device for a set period or until you delete them. They help us:
- Remember your preferences between visits
- Provide personalized content
- Analyze long-term website usage patterns
6. Managing Your Cookie Preferences
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Set cookies to expire when you close your browser
- Receive notifications when cookies are set
6.2 Browser-Specific Instructions
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Cookies and site permissions
6.3 Opt-Out Tools
You can also use these tools to manage tracking:
- Google Analytics Opt-out: Browser Add-on
- Network Advertising Initiative: Opt-out Tool
- Digital Advertising Alliance: Consumer Choice Tool
7. Impact of Disabling Cookies
While you can disable cookies, doing so may affect your experience on our website:
- Some features may not work properly
- You may need to re-enter information repeatedly
- Personalized content may not be available
- Age verification may be required on each visit
- Website performance tracking may be limited
8. Mobile Devices
Mobile devices may use different tracking technologies:
- Mobile Cookies: Similar to desktop cookies
- Local Storage: HTML5 local storage for app-like functionality
- Device Identifiers: Unique identifiers for mobile advertising
- App Analytics: Usage tracking within mobile applications
9. Legal Basis for Cookie Use
We use cookies based on the following legal grounds:
- Consent: For non-essential cookies, we obtain your consent
- Legitimate Interest: For analytics and website improvement
- Contractual Necessity: For essential website functionality
- Legal Obligation: For compliance with applicable laws
10. International Transfers
Some of our cookie and analytics providers may transfer data internationally. We ensure appropriate safeguards are in place for such transfers, including:
- Adequacy decisions by relevant authorities
- Standard contractual clauses
- Certification schemes
- Binding corporate rules
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by:
- Posting the updated policy on our website
- Updating the "Last Updated" date
- Providing notice through our website or email
- Requesting renewed consent where required
12. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: [email protected]
Subject Line: Cookie Policy Inquiry
Address: Horseshoe365 Privacy Department
123 Racing Boulevard
Louisville, KY 40202
United States