Affiliate Disclosure
Last Updated: January 1, 2025
1. Transparency Statement
At Horseshoe365, we believe in complete transparency with our users. This Affiliate Disclosure explains our affiliate relationships and how we may receive compensation when you interact with certain links or services on our website.
2. What Are Affiliate Links?
Affiliate links are special tracking links that allow us to earn a commission when you click on them and make a purchase or sign up for a service. These links help support our website and allow us to continue providing free, high-quality content and reviews.
3. Our Affiliate Relationships
Horseshoe365 participates in affiliate programs with various horse racing platforms and related services, including but not limited to:
- TwinSpires
- FanDuel Racing
- XpressBet
- Other licensed horse racing platforms
- Racing-related products and services
When you click on links to these platforms or make purchases through our affiliate links, we may receive a commission at no additional cost to you.
4. How We Use Affiliate Links
We use affiliate links in various ways throughout our website:
- Platform Reviews: Links to racing platforms we review
- Comparison Tables: Direct links to compare and sign up for services
- Promotional Offers: Links to exclusive bonuses and promotions
- Product Recommendations: Links to racing-related products we recommend
- Educational Content: Links to relevant services mentioned in our articles
5. Editorial Independence
Our affiliate relationships do not influence our editorial content or reviews. We maintain strict editorial independence and provide honest, unbiased reviews based on our research and analysis. Key principles include:
- We only recommend platforms and services we genuinely believe in
- Our ratings and reviews are based on objective criteria
- We clearly distinguish between editorial content and promotional material
- We regularly update our reviews to reflect current information
- We disclose any potential conflicts of interest
6. Commission Structure
We may receive compensation in various forms:
- Cost Per Acquisition (CPA): A fixed amount when you sign up for a service
- Revenue Share: A percentage of the revenue generated from your activity
- Cost Per Click (CPC): A small amount when you click on certain links
- Hybrid Models: Combinations of the above compensation methods
The specific commission structure varies by partner and does not affect the price you pay for any service.
7. FTC Compliance
In accordance with the Federal Trade Commission (FTC) guidelines, we clearly disclose our affiliate relationships. You will see disclosures:
- On pages containing affiliate links
- Near affiliate links when space permits
- In our general terms and conditions
- In this dedicated affiliate disclosure page
8. Your Choices
Using our affiliate links is entirely optional. You can:
- Choose to use our affiliate links to support our website
- Navigate directly to platforms without using our links
- Compare our recommendations with other sources
- Make your own independent decisions about which platforms to use
9. Sponsored Content
Occasionally, we may publish sponsored content or paid reviews. When we do:
- We clearly label all sponsored content
- We maintain editorial control over the content
- We only partner with reputable companies
- We ensure sponsored content provides value to our readers
- We distinguish sponsored content from our regular reviews
10. Data and Privacy
When you click on affiliate links, certain information may be shared with our partners:
- The fact that you came from our website
- General information about your visit (non-personally identifiable)
- Tracking information to ensure proper commission attribution
For more information about how we handle your data, please see our Privacy Policy.
11. Responsible Gaming
We are committed to promoting responsible gaming practices. While we may earn commissions from racing platforms, we:
- Encourage responsible participation in horse racing activities
- Provide information about responsible gaming resources
- Support age verification and legal compliance
- Promote platforms that prioritize player safety
12. Updates to This Disclosure
We may update this Affiliate Disclosure from time to time to reflect changes in our affiliate relationships or legal requirements. We will post any updates on this page and update the "Last Updated" date.
13. Questions and Contact
If you have any questions about our affiliate relationships or this disclosure, please contact us:
Email: [email protected]
General Contact: [email protected]
Address: Horseshoe365 Affiliate Department
123 Racing Boulevard
Louisville, KY 40202
United States
Important Notice
This website contains affiliate links. When you click on these links and make a purchase or sign up for a service, we may receive a commission. This helps support our website and allows us to continue providing free content. Our affiliate relationships do not influence our editorial opinions or reviews.